Professional Hair Care
San Giovanni Teatino (Chieti), Boffalora Sopra Ticino (Milano)
Type of investment:
Management Buy-Out (MBO)
YMENSO is a build-up project in the professional haircare sector, with the aim to pursue a strategy of internationalization and aggregation in a highly fragmented market. The group, established in October 2020 with the acquisition of Nuova Fapam and continued in November 2021 with the investment in Procosme, is now able to successfully preside over the entire value chain, from R&D to production, from distribution to the offer of training services, dedicated to the professional channel.
Nuova Fapam develops and sells through its own brands (Screen, Nubeà, Legerity and Screen Man) professional hair care products, with a strong positioning in the medium-high price bracket. The company is present in the Italian market with a network of over 800 affiliated hairdressers, 200 of which are under the brand name “Tagliati X il Successo” and is distinguished by the supply of training services with high added value to its affiliates.
Procosme is an historic company in Lombardia, specialized in research, formulation and production of technical and high complexity products, which has an excellent R&D laboratory and a proven ability to offer tailor-made formulations based on customer needs.